Across several decades, American culture has designated honorary “days” of the year to commemorate various faucets. Each have been significant to something culturally relevant and, often, trend specific. National Kale Day rings in its third honorary year October 7th, 2015. #NationalKaleDay
So why are we celebrating this age-old vegetable? After all, despite pop-culture’s portrayal, kale is nothing new. It grew freely and steadfast in my great-grandmother’s backyard garden and likely many other gardens.
However, kale has become a bit of a figure-head these days. A member of the cruciferous family and highly appreciated for nutrient density, it is the latest rage. It serves as a symbolic representative in ambassador activities geared at shifting cultural norms back to nutrient-dense, whole foods.
In fact, this is exactly what Drew Ramsey, MD and Jennifer Iserloh (The Skinny Chef), part of the grassroots organization Team Kale, wish to promote. Underlying this primary goal is the mission to highlight kale’s culinary versatility and its ease to grow (National Kale Day, 2013-2015).
In efforts to make it a mainstream vegetable, National Kale Day was launched (2013-2015). Kale has, with all due respect, taken one for the team by serving in the spotlight and bringing greater light to national nutrition standards.
Therefore, when you see a few extra kale plugs across social media and other faucets this week, you will have a plausible explanation. Be sure to keep an eye out for your timely reminder to “Keep Calm and Kale On” :).
National Kale Day (2013-2015). About Team Kale. Retrieved from http://nationalkaleday.org/about-team-kale/.
National Kale Day (2013-2015). Our Mission. Retrieved from http://nationalkaleday.org/our-mission/.